At The Next Web Europe in Amsterdam I talked to Nicolas Brusson, one of the founders of ride sharing service BlaBlaCar. We talked about their rapid growth, how to secure culture while growing internationally, their new office in Amsterdam, trust and reputation and how the holy grail in ridesharing looks like. To reach this goal they need to lower the threshold for ridesharing drastically and get a way to get into the daily habits of their users.

Two years ago I also interviewed his other co-founder Frédéric Mazzella at their HQ in Paris about the story behind BlaBlaCar. You ca check it here.